Author Name: Jack Kalish
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120,Pacifica,CA
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The multiplicity of graphic designs and the elements that make up the designs themselves sometimes seems overwhelming. How can you make your graphic designs stand out and shout. Yes! Shout! Shout to the customers they are supposed to reach! If your graphic designs shout, then they attract attention in an already over advertised world. Today every prospective customer sees at least thousands of messages a day. Which one will they remember? The one that rises above the others, the one that has be most to say, the one that speaks the loudest to them. And once it has their attention, the one that engages them the most.
Shout it out! Use visuals that make a lot of noise! The human brain is visual, so visuals are crucial to making graphic designs that have a built-in megaphone. The best visual megaphone is color Want To Hire Best Infographic Designer. Wild vibrant color attracts the eye. Use visuals and color to make a statement that is loud and bold.
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Visuals come in a lot of forms - original hand done illustrations, stock illustrations, original digital illustrations, stock digital illustrations, original photography and stock photography. The first question to ask yourself when choosing visuals for your graphic designs is, "Is it bold?" The Second, "Does it say what I need it to say?" The third is "Does it stand out?" Be careful of the use of Stock Photography and Illustrations and don't use images that have been overused. Be aware of what looks and images are being used in the graphic designs you see around you in books and magazines and on the web. Try to stay away from those looks and images, or you'll blend in with the rest. And you want to Stand out, Shout it out!
Ask bold questions in your graphic designs. Questions engage the mind, pull people in, and bold ones stay in the memory. Loud, memorable, engaging - that's what you are going for. Engaging questions often remind the potential client of their pain, the problem they need to solve. Of course the solution is the product or service for which you are designing.
Speaking of what you need your graphic designs to say, be sure that your end statements are benefits, benefits, benefits. What's in it for the customer or viewer. That's what the whole game is about. If you don't speak to how you can solve the customer's problem, how you can bring the client value, then no matter how loud it is, they won't remember or pay attention. It just won't interest them.
And use bold and relevant type to ask the questions or provide solutions. Make it easy to read, and be sure that it visually and emotionally matches the message, the audience you are attempting to reach and the product or service that is being sold. Don't use garbage type in graphic designs intended to speak to a more sophisticated audience, and don't use sleek elegant type to talk to the younger crowd.
So in summary, design to have your graphic designs Shout to their prospective audience. Make sure they can be heard above the visual and verbal din of today's commercial world. Be bold, use color to make noise, engage the mind and talk benefits, benefits, benefits.
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Long gone are the days when a graphic designer's tools were pen, pencil, brush, exacto knife and illustration board. Today's designer relies almost exclusively on graphic design software which is both expensive and constantly changing. At some point or other, the designer has to decide to upgrade his or her present software or change to another brand. And, then the designer must learn all the new functions of this version of software. If the program interface changes then the learning curve for the design professional can be very steep and costly. On top of that, there's different graphic design software for desktop publishing, web design, illustration, and photography.
For much of the last decade, the desktop publishing arena was ruled by Quark Express. (Before that Adobe's PageMaker had been King of the Mountain.) Over the past few years, Adobe has been making a serious bid to regain its preeminence in desktop publishing with In Design. If Adobe squashes Quark it will pretty much have a monopoly in graphic design software, having already swallowed up Macromedia and much of its other competition.
At the end of 2005, Adobe concluded its acquisition of Macromedia which made it the owner of Dreamweaver - usually acclaimed as one of the best (and sometimes the most difficult to use) web design software available. Dreamweaver has few challengers in the arena of professional web design. Microsoft's Front Page still provides services for non-professionals and some professionals who are old-time PC users. Mostly though, Adobe, with the acquisition of Dreamweaver, has attained a semi-monopoly here as well.
In graphic design software for photography there's only one acknowledged leader - Adobe Photoshop. While other programs exist for the casual user, for the professional photographer Photoshop is the digital darkroom. Other companies exist by producing "plug-in's for Photoshop, until Adobe buys them.
What about graphic design software for illustration? Again, Adobe is the leader. With Adobe Illustrator used and recognized by the most professionals it usually wins hands down against the competition. And, it's not always which program is the easiest to use or has the most functions. It is which one is the most compatible in the most places. Corel Draw, Canadian illustration competitor to Illustrator is acknowledged by many to be easier and have more functions - but the files are hard to use anywhere but with Corel. So that limits across program functionality and thus its popularity.
One of the reasons InDesign is gaining so much ground is the ease of use with all of the other graphic design software programs in the Adobe family. You can move between them quickly and smoothly. Adobe now packages them as its Creative Suite and so it becomes one-stop shopping.
But, what will happen if Adobe becomes King of the Mountain? Without challengers, will it maintain the same quality and drive for excellence? And what will happen to the price? Will it even out or just continue upward. If you're the only ballpark, you can charge whatever rent you want?
Video Source :https://www.youtube.com/watch?v=bXFx0_ObDTs
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